Located in the heart of Florence, between the Strozzi Palace and Santa Maria Novella, Moretti S.r.l. was opened to the public of great collectors on 26 September 1999 with an inaugural exhibition called Da Bernardo Daddi a Giorgio Vasari. From then on, the gallery was recognized for its specialization in gold ground painting, mostly from Tuscany. The gallery takes part in the most prestigious art and antiques fairs in Europe and the United States, such as Tefaf - Maastrict, Frieze Masters in London, The Florence International Biennial Antiques Fair and the Biennale des Antiquaires in Paris.